The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa

The number one retailer in Europe and the second-largest retailer in the world is Carrefour. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical go...

Полное описание

Библиографические подробности
Главный автор:	Ahmad Musa, Dina Azua
Формат:	Student Project
Язык:	English
Опубликовано:	Faculty of Business and Management 2008
Предметы:	Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Customer services. Customer relations Department stores
Online-ссылка:	https://ir.uitm.edu.my/id/eprint/21394/1/PPb_DINA%20AZUA%20AHMAD%20MUSA%20M%20BM%2008_5.pdf

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