Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas

The cost of selling to new customers is higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty in order to create long-term relationship and repurchasing decisions. In this study, customer loyalty towards MILO products becomes a m...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Abas, Ena Suhaila
Format: Student Project
Sprog:English
Udgivet: Faculty of Business and Management 2008
Fag:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online adgang:https://ir.uitm.edu.my/id/eprint/21395/1/PPb_ENA%20SUHAILA%20ABAS%20M%20BM%2008_5.pdf

Internet

https://ir.uitm.edu.my/id/eprint/21395/1/PPb_ENA%20SUHAILA%20ABAS%20M%20BM%2008_5.pdf

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