Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir
Syarikat Takaful Malaysia Berhad was incorporated on the 29th November 1984 with an authorized capital of RM500 million and a paid up of RM 10million. It commended operation on the 22nd of July, 1985 prior to its official launching on the 2nd August 1985 by then Prime Minister of Malaysia, Tun Dr. M...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2006
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21397/1/PPb_ERLIA%20NASIR%20M%20BM%2006_5.pdf |