Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan
The purpose of this research is to study the customer's satisfaction towards Sahabat EON Program (SEP) provided by Edaran Otomobil Nasional Berhad (EON) in Glenmarie, Shah Alam Selangor and the relationship between customer service, service quality, and image with the customer satisfaction. Mor...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21483/1/PPb_MOHD%20REDZA%20NIZAM%20RADZUAN%20M%20BM%2008_5.pdf |
| _version_ | 1796901373716987904 |
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| author | Radzuan, Mohd Redza Nizam |
| author_facet | Radzuan, Mohd Redza Nizam |
| author_sort | Radzuan, Mohd Redza Nizam |
| collection | UITM |
| description | The purpose of this research is to study the customer's satisfaction towards Sahabat EON Program (SEP) provided by Edaran Otomobil Nasional Berhad (EON) in Glenmarie, Shah Alam Selangor and the relationship between customer service, service quality, and image with the customer satisfaction. Moreover, this study will identify the problem causes in SEP and examine the relationship of the variables items that will influence the satisfaction with the service provided in order to enhance and gain more satisfaction among the customers.
The findings showed that most of the customers were satisfied with EON's image provided to them and also the customer service. However, the service qualities provided by SEP have weak relationship with the customer's satisfaction. The researcher is also able to give some recommendations and suggestions on how to improve and increase customer's satisfaction after the analysis and interpretation data.
In this study, we used interviews and questionnaire techniques for data collection. Based on frequency table including means, mode and standard deviations, a clear findings and result is observed. |
| first_indexed | 2024-03-06T01:49:08Z |
| format | Student Project |
| id | uitm.eprints-1483 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:49:08Z |
| publishDate | 2008 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-14832018-11-01T09:27:33Z https://ir.uitm.edu.my/id/eprint/21483/ Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan Radzuan, Mohd Redza Nizam Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations The purpose of this research is to study the customer's satisfaction towards Sahabat EON Program (SEP) provided by Edaran Otomobil Nasional Berhad (EON) in Glenmarie, Shah Alam Selangor and the relationship between customer service, service quality, and image with the customer satisfaction. Moreover, this study will identify the problem causes in SEP and examine the relationship of the variables items that will influence the satisfaction with the service provided in order to enhance and gain more satisfaction among the customers. The findings showed that most of the customers were satisfied with EON's image provided to them and also the customer service. However, the service qualities provided by SEP have weak relationship with the customer's satisfaction. The researcher is also able to give some recommendations and suggestions on how to improve and increase customer's satisfaction after the analysis and interpretation data. In this study, we used interviews and questionnaire techniques for data collection. Based on frequency table including means, mode and standard deviations, a clear findings and result is observed. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21483/1/PPb_MOHD%20REDZA%20NIZAM%20RADZUAN%20M%20BM%2008_5.pdf Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. (2008) [Student Project] <http://terminalib.uitm.edu.my/21483.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Radzuan, Mohd Redza Nizam Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan |
| title | Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan |
| title_full | Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan |
| title_fullStr | Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan |
| title_full_unstemmed | Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan |
| title_short | Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan |
| title_sort | customer satisfaction toward sahabat eon program mohd redza nizam radzuan |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/21483/1/PPb_MOHD%20REDZA%20NIZAM%20RADZUAN%20M%20BM%2008_5.pdf |
| work_keys_str_mv | AT radzuanmohdredzanizam customersatisfactiontowardsahabateonprogrammohdredzanizamradzuan |