Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin
This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21486/1/PPb_MUNlRA%20MOHD%20YASIN%20M%20BM%2007_5.pdf |
| _version_ | 1825735575820304384 |
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| author | Mohd Yasin, Munira |
| author_facet | Mohd Yasin, Munira |
| author_sort | Mohd Yasin, Munira |
| collection | UITM |
| description | This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these factors have significant relationship with customer satisfaction. From this study, Melaka Stadium Corporation able to identify the problems which rely on the level customer satisfaction at Melaka Stadium Corporation, the level of service quality at Melaka Stadium Corporation and the relationship between customer satisfaction and service quality. Chapter one consist of introduction and background of the research, chapter two consist of literature review, chapter three research methodology and design, chapter four data analysis and interpretation of data and chapter five conclusion and recommendations. |
| first_indexed | 2024-03-06T01:49:08Z |
| format | Student Project |
| id | uitm.eprints-1486 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:49:08Z |
| publishDate | 2007 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-14862018-11-01T09:24:59Z https://ir.uitm.edu.my/id/eprint/21486/ Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin Mohd Yasin, Munira Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these factors have significant relationship with customer satisfaction. From this study, Melaka Stadium Corporation able to identify the problems which rely on the level customer satisfaction at Melaka Stadium Corporation, the level of service quality at Melaka Stadium Corporation and the relationship between customer satisfaction and service quality. Chapter one consist of introduction and background of the research, chapter two consist of literature review, chapter three research methodology and design, chapter four data analysis and interpretation of data and chapter five conclusion and recommendations. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21486/1/PPb_MUNlRA%20MOHD%20YASIN%20M%20BM%2007_5.pdf Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. (2007) [Student Project] <http://terminalib.uitm.edu.my/21486.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Mohd Yasin, Munira Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin |
| title | Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin |
| title_full | Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin |
| title_fullStr | Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin |
| title_full_unstemmed | Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin |
| title_short | Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin |
| title_sort | examining the level of service quality towards customer satisfaction at melaka stadium corporation munira mohd yasin |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/21486/1/PPb_MUNlRA%20MOHD%20YASIN%20M%20BM%2007_5.pdf |
| work_keys_str_mv | AT mohdyasinmunira examiningthelevelofservicequalitytowardscustomersatisfactionatmelakastadiumcorporationmuniramohdyasin |