Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min
This study examines the factors of marketing mix that influence the sales volume of products and services offered. Specifically, the study examines the association between price; service, and promotional activities with sales volume. Delivering service quality is an essential strategy for success an...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2006
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21499/1/PPb_NURADLINA%20CHE%20MIN%20M%20BM%2006_5.pdf |