An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
Satisfaction is the customers' evaluation of a product or service in terms of whether product or service has met their expectations. Although satisfying customers may not be the ultimate goal for business, customer satisfaction is essentially associated with the financial performance. Therefore...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21505/1/PPb_SOFINAH%20YUSSOFF%20M%20BM%2009_5.pdf |