Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim
This study is conducted to inspect the relationship between consumers’ purchase intention towards organic skincare products with attitude towards green brand, green brand positioning, green brand knowledge and subjective norms among consumers in Shah Alam, Selangor. The instrument used is questionna...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21519/1/PPb_ASIAH%20IBRAHIM%20M%20BM%2018_5.pdf |