Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari
Branding is an image for a business where they were used by the consumer as perception towards the brand. The purpose of this study is to investigate the impact of branding on consumer buying behavior towards Samsung smart phone. Advertisement, brand image, brand association and brand loyalty are th...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21550/1/PPb_MOHD%20SHARIZAMI%20MOHD%20ROHARI%20M%20BM%2018%20_5.pdf |