The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan
This study is about the discoveries on the relationship between intrinsic and extrinsic attributes of product quality with brand loyalty. It helps to extend the understanding on the perceptions of product quality of Malaysia national brand motorcycle/scooter, MODENAS and its influence towards brand...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21584/1/LP_MOHD%20RIZAIMY%20SHAHARUDIN%20RMI%2009_5.pdf |