Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived p...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf |
| _version_ | 1825735597596082176 |
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| author | Zainal Abidin, Nor Fadzilla |
| author_facet | Zainal Abidin, Nor Fadzilla |
| author_sort | Zainal Abidin, Nor Fadzilla |
| collection | UITM |
| description | This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived price, social motivation, status consumption and brand consciousness.
The sample size for this study is 100 respondents who are staying or working around Klang Valley area. Respondents been asked to answer the questionnaire that contain the factor that influence the customer purchase intention towards adulterant cosmetic products. The data have been analysed using Reliability Test, Chart and Frequency table through SPSS program.
Non-probability sampling technique, which is convenience sampling, has been used in this study. The result shows that perceived price is most influencing factor that influences the customer purchase intention towards adulterant cosmetic products. |
| first_indexed | 2024-03-06T01:49:28Z |
| format | Student Project |
| id | uitm.eprints-1598 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:49:28Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-15982018-11-16T03:31:12Z https://ir.uitm.edu.my/id/eprint/21598/ Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin Zainal Abidin, Nor Fadzilla Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived price, social motivation, status consumption and brand consciousness. The sample size for this study is 100 respondents who are staying or working around Klang Valley area. Respondents been asked to answer the questionnaire that contain the factor that influence the customer purchase intention towards adulterant cosmetic products. The data have been analysed using Reliability Test, Chart and Frequency table through SPSS program. Non-probability sampling technique, which is convenience sampling, has been used in this study. The result shows that perceived price is most influencing factor that influences the customer purchase intention towards adulterant cosmetic products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. (2018) [Student Project] <http://terminalib.uitm.edu.my/21598.pdf> (Unpublished) |
| spellingShingle | Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Zainal Abidin, Nor Fadzilla Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin |
| title | Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin |
| title_full | Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin |
| title_fullStr | Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin |
| title_full_unstemmed | Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin |
| title_short | Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin |
| title_sort | customer attitudes on customer purchase intention towards adulterants cosmetic products nor fadzilla zainal abidin |
| topic | Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf |
| work_keys_str_mv | AT zainalabidinnorfadzilla customerattitudesoncustomerpurchaseintentiontowardsadulterantscosmeticproductsnorfadzillazainalabidin |