Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi

This research is done to study the level of brand commitment among consumers of local cosmetics product in Melaka. There are four factors that includes in this study which influenced the level of brand commitment of local cosmetic consumers such as brand affect, brand image, brand trust and brand va...

全面介绍

书目详细资料
主要作者: Mohd Dzahaimi, Norazmira
格式: Student Project
语言:English
出版: Faculty of Business and Management 2018
主题:
在线阅读:https://ir.uitm.edu.my/id/eprint/21600/1/PPb_NORAZMIRA%20MOHD%20DZAHAIMI%20M%20BM%2018_5.pdf