Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
This research is done to study the level of brand commitment among consumers of local cosmetics product in Melaka. There are four factors that includes in this study which influenced the level of brand commitment of local cosmetic consumers such as brand affect, brand image, brand trust and brand va...
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Student Project |
| ভাষা: | English |
| প্রকাশিত: |
Faculty of Business and Management
2018
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://ir.uitm.edu.my/id/eprint/21600/1/PPb_NORAZMIRA%20MOHD%20DZAHAIMI%20M%20BM%2018_5.pdf |