Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi

This research is done to study the level of brand commitment among consumers of local cosmetics product in Melaka. There are four factors that includes in this study which influenced the level of brand commitment of local cosmetic consumers such as brand affect, brand image, brand trust and brand va...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Mohd Dzahaimi, Norazmira
বিন্যাস: Student Project
ভাষা:English
প্রকাশিত: Faculty of Business and Management 2018
বিষয়গুলি:
অনলাইন ব্যবহার করুন:https://ir.uitm.edu.my/id/eprint/21600/1/PPb_NORAZMIRA%20MOHD%20DZAHAIMI%20M%20BM%2018_5.pdf

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