Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi

The purpose of this research is to examine the factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur. This study examine adoption of social media as a business platform with five independent variables consists of performance expectancy, perceive...

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Bibliographic Details
Main Author: Azizi, Nur Farah Afiqah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/21654/1/PPb_NUR%20FARAH%20AFIQAH%20AZIZI%20M%20BM%2018_5.pdf