Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff
Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to c...
| Main Authors: | , , |
|---|---|
| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2011
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21738/1/LP_DZAA%20IMMA%20ABD%20LATIFF%20RMI%2011_5.pdf |
| _version_ | 1796901423294709760 |
|---|---|
| author | Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia |
| author_facet | Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia |
| author_sort | Abd Latiff, Dzaa Imma |
| collection | UITM |
| description | Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to change attitudes or to change ingrained behaviors. As technology develops, many PSAs apply animated characters in public health and safety campaigns. However, previous researchers were more interested to investigate the effect of PSA to students instead of the medium itself. Therefore, the researcher was interested to study whether the animated PSAs should be an effective tool in delivering messages to student in determining its effectiveness. Correlation analysis was used to study the relationship between preferred medium used, media interactivity and the effectiveness of animated PSAs among students. Findings showed that there was a strong positive relationship between Internet, Mobile phone and the effectiveness of Malaysian animated PSAs among students. This study is designed to determine the various functions of animation in public service announcements especially in understanding the needs of local context towards the government, consultants and media practices' parameters. |
| first_indexed | 2024-03-06T01:49:52Z |
| format | Research Reports |
| id | uitm.eprints-1738 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:49:52Z |
| publishDate | 2011 |
| publisher | Research Management Institute (RMI) |
| record_format | dspace |
| spelling | uitm.eprints-17382018-10-03T06:51:03Z https://ir.uitm.edu.my/id/eprint/21738/ Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia Learning. Learning strategies Study and teaching. Research Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to change attitudes or to change ingrained behaviors. As technology develops, many PSAs apply animated characters in public health and safety campaigns. However, previous researchers were more interested to investigate the effect of PSA to students instead of the medium itself. Therefore, the researcher was interested to study whether the animated PSAs should be an effective tool in delivering messages to student in determining its effectiveness. Correlation analysis was used to study the relationship between preferred medium used, media interactivity and the effectiveness of animated PSAs among students. Findings showed that there was a strong positive relationship between Internet, Mobile phone and the effectiveness of Malaysian animated PSAs among students. This study is designed to determine the various functions of animation in public service announcements especially in understanding the needs of local context towards the government, consultants and media practices' parameters. Research Management Institute (RMI) 2011 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21738/1/LP_DZAA%20IMMA%20ABD%20LATIFF%20RMI%2011_5.pdf Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff. (2011) [Research Reports] <http://terminalib.uitm.edu.my/21738.pdf> (Unpublished) |
| spellingShingle | Learning. Learning strategies Study and teaching. Research Abd Latiff, Dzaa Imma Abdullah, Mohd Anwar Fahmi Haridas Mohd Asyraff, Noor Ashmalia Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff |
| title | Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff |
| title_full | Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff |
| title_fullStr | Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff |
| title_full_unstemmed | Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff |
| title_short | Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff |
| title_sort | identifying preferred medium used in delivering effective malaysian animated public service announcements psas among students dzaa imma abd latiff mohd anwar fahmi haridas abdullah and noor ashmalia mohd asyraff |
| topic | Learning. Learning strategies Study and teaching. Research |
| url | https://ir.uitm.edu.my/id/eprint/21738/1/LP_DZAA%20IMMA%20ABD%20LATIFF%20RMI%2011_5.pdf |
| work_keys_str_mv | AT abdlatiffdzaaimma identifyingpreferredmediumusedindeliveringeffectivemalaysiananimatedpublicserviceannouncementspsasamongstudentsdzaaimmaabdlatiffmohdanwarfahmiharidasabdullahandnoorashmaliamohdasyraff AT abdullahmohdanwarfahmiharidas identifyingpreferredmediumusedindeliveringeffectivemalaysiananimatedpublicserviceannouncementspsasamongstudentsdzaaimmaabdlatiffmohdanwarfahmiharidasabdullahandnoorashmaliamohdasyraff AT mohdasyraffnoorashmalia identifyingpreferredmediumusedindeliveringeffectivemalaysiananimatedpublicserviceannouncementspsasamongstudentsdzaaimmaabdlatiffmohdanwarfahmiharidasabdullahandnoorashmaliamohdasyraff |