Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endors...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2018
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf |
| _version_ | 1825735632769515520 |
|---|---|
| author | Wan Iskandar, Wan Farah Nadia |
| author_facet | Wan Iskandar, Wan Farah Nadia |
| author_sort | Wan Iskandar, Wan Farah Nadia |
| collection | UITM |
| description | The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endorsement literature review with a focus on the factors that influence employee’s intention. There are attractiveness, trustworthiness and attitude that control employee’s independent variable and employee’s purchase intention towards celebrity endorsement in health and beauty industry dependent variables. The researcher has adopted Theory of Planned Behaviour. The problems that had been studying when consumer refers to the false information, emotional effects, endorsed multiple products for money and big spender. This research will be supported by a sample size of minimum 103 employees from the total population of 140 employees of Jati Force Sdn Bhd. Data will be collected by distributing questionnaire to employees and the researchers will use non-probability sampling method. |
| first_indexed | 2024-03-06T01:50:00Z |
| format | Student Project |
| id | uitm.eprints-1791 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:50:00Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-17912018-12-26T01:47:55Z https://ir.uitm.edu.my/id/eprint/21791/ Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar Wan Iskandar, Wan Farah Nadia Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endorsement literature review with a focus on the factors that influence employee’s intention. There are attractiveness, trustworthiness and attitude that control employee’s independent variable and employee’s purchase intention towards celebrity endorsement in health and beauty industry dependent variables. The researcher has adopted Theory of Planned Behaviour. The problems that had been studying when consumer refers to the false information, emotional effects, endorsed multiple products for money and big spender. This research will be supported by a sample size of minimum 103 employees from the total population of 140 employees of Jati Force Sdn Bhd. Data will be collected by distributing questionnaire to employees and the researchers will use non-probability sampling method. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) [Student Project] <http://terminalib.uitm.edu.my/21791.pdf> (Submitted) |
| spellingShingle | Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Wan Iskandar, Wan Farah Nadia Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar |
| title | Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar |
| title_full | Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar |
| title_fullStr | Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar |
| title_full_unstemmed | Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar |
| title_short | Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar |
| title_sort | factors that influence employee s purchase intention towards celebrity endorsement in health and beauty industry wan farah nadia wan iskandar |
| topic | Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf |
| work_keys_str_mv | AT waniskandarwanfarahnadia factorsthatinfluenceemployeespurchaseintentiontowardscelebrityendorsementinhealthandbeautyindustrywanfarahnadiawaniskandar |