Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
Loyalty is the crucial element for every organization. The elements of creating the loyalty among the customers are trust, communication, satisfaction, value, brand affect, brand equity, conflict handling, commitment, and resistance to change. These factors may influence the existing customers to be...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2007
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/22317/1/PPb_FATHILAH%20MOHAMED%20ARIS%20M%20BM%2007_5.pdf |