Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
The study aims to identify which factors that strongly influences consumer behavior to purchase intention towards counterfeit fashion product. The study is also set out to examine the relationship between factors that influencing customer and purchase intention towards counterfeit fashion product. A...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/23544/1/PPb_NUR%20IRDINA%20SYAZWANI%20ABU%20BAKAR%20M%20BM%2019_5.pdf |