The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli
The purpose of this research is to identify the internet usage behaviour among the SME’s in Melaka. There are three factors that will determine the internet usage behaviour among the SME businesses that are the organization readiness, external pressure and perceived benefits which are the independen...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24969/1/PPb_HAMIRAH%20AB%20RAHIM%20M%20BM%2013_5.pdf |
| _version_ | 1796902023928479744 |
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| author | Ab Rahim, Hamirah Ramli, Siti Nor Zilah |
| author_facet | Ab Rahim, Hamirah Ramli, Siti Nor Zilah |
| author_sort | Ab Rahim, Hamirah |
| collection | UITM |
| description | The purpose of this research is to identify the internet usage behaviour among the SME’s in Melaka. There are three factors that will determine the internet usage behaviour among the SME businesses that are the organization readiness, external pressure and perceived benefits which are the independent variables for this research. The research is being conducted towards the SME’s customers of Telekom Malaysia Berhad in Melaka, and more focuses on three areas that are in Bukit Beruang, Ayer Keroh and Melaka Raya. The information is gathered by distributed questionnaire to the SME’s businesses by using the simple random sampling, that there are 120 respondents from the three selected area. But only 80 respondents selected for the research that 27 respondents from area of Bukit Beruang, 27 respondents from area Ayer Keroh and another 26 respondents are from Melaka Raya. Their feedbacks on answering the questionnaire will be analyze and summarize by using The Statistical Package for Social Science (SPSS) version 19 and above. The results or the findings from this research revealed that only perceived benefits factors will effects the SME’s in Melaka used the internet in their business operations. Thus, several suggestions and recommendations are being made in order to encourage the SME’s in Melaka to use internet for the business operation purposes. |
| first_indexed | 2024-03-06T01:58:45Z |
| format | Student Project |
| id | uitm.eprints-4969 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:58:45Z |
| publishDate | 2013 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-49692019-08-27T01:28:20Z https://ir.uitm.edu.my/id/eprint/24969/ The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli Ab Rahim, Hamirah Ramli, Siti Nor Zilah Small and medium-sized business. History Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Information technology. Information society. Digital divide The purpose of this research is to identify the internet usage behaviour among the SME’s in Melaka. There are three factors that will determine the internet usage behaviour among the SME businesses that are the organization readiness, external pressure and perceived benefits which are the independent variables for this research. The research is being conducted towards the SME’s customers of Telekom Malaysia Berhad in Melaka, and more focuses on three areas that are in Bukit Beruang, Ayer Keroh and Melaka Raya. The information is gathered by distributed questionnaire to the SME’s businesses by using the simple random sampling, that there are 120 respondents from the three selected area. But only 80 respondents selected for the research that 27 respondents from area of Bukit Beruang, 27 respondents from area Ayer Keroh and another 26 respondents are from Melaka Raya. Their feedbacks on answering the questionnaire will be analyze and summarize by using The Statistical Package for Social Science (SPSS) version 19 and above. The results or the findings from this research revealed that only perceived benefits factors will effects the SME’s in Melaka used the internet in their business operations. Thus, several suggestions and recommendations are being made in order to encourage the SME’s in Melaka to use internet for the business operation purposes. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24969/1/PPb_HAMIRAH%20AB%20RAHIM%20M%20BM%2013_5.pdf The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. (2013) [Student Project] <http://terminalib.uitm.edu.my/24969.pdf> (Unpublished) |
| spellingShingle | Small and medium-sized business. History Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Information technology. Information society. Digital divide Ab Rahim, Hamirah Ramli, Siti Nor Zilah The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli |
| title | The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli |
| title_full | The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli |
| title_fullStr | The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli |
| title_full_unstemmed | The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli |
| title_short | The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli |
| title_sort | internet usage behaviour among sme s in melaka hamirah ab rahim and siti nor zilah ramli |
| topic | Small and medium-sized business. History Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Information technology. Information society. Digital divide |
| url | https://ir.uitm.edu.my/id/eprint/24969/1/PPb_HAMIRAH%20AB%20RAHIM%20M%20BM%2013_5.pdf |
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