Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2013
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf |
| _version_ | 1796902049660534784 |
|---|---|
| author | Abu Bakar, Lailatul Fahmi |
| author_facet | Abu Bakar, Lailatul Fahmi |
| author_sort | Abu Bakar, Lailatul Fahmi |
| collection | UITM |
| description | Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry and narrow to the airlines company based in Singapore. This research used Porters’ 5 Forces as a determination of strategy in order to identify the internal capabilities of Tiger Airways in airlines industry. Furthermore, to construct the competitive advantage of Tiger Airways, this research use value chain analysis and critical success factor analysis. By using this analysis, the core competencies of Tiger Airways can be defined. In the other hand, the method that being used for this study is by using secondary data and all the data collected is gathered through reading. The data being analyzed by gap analysis and comparison between general practice in airlines industry and Tiger Airways itself. This analysis will be explained and presented in findings of this report. |
| first_indexed | 2024-03-06T01:59:08Z |
| format | Student Project |
| id | uitm.eprints-5109 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:59:08Z |
| publishDate | 2013 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-51092019-09-25T02:55:33Z https://ir.uitm.edu.my/id/eprint/25109/ Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar Abu Bakar, Lailatul Fahmi Planning. Business planning. Strategic planning Air transportation. Airlines Competition. International competition Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry and narrow to the airlines company based in Singapore. This research used Porters’ 5 Forces as a determination of strategy in order to identify the internal capabilities of Tiger Airways in airlines industry. Furthermore, to construct the competitive advantage of Tiger Airways, this research use value chain analysis and critical success factor analysis. By using this analysis, the core competencies of Tiger Airways can be defined. In the other hand, the method that being used for this study is by using secondary data and all the data collected is gathered through reading. The data being analyzed by gap analysis and comparison between general practice in airlines industry and Tiger Airways itself. This analysis will be explained and presented in findings of this report. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar. (2013) [Student Project] <http://terminalib.uitm.edu.my/25109.pdf> (Unpublished) |
| spellingShingle | Planning. Business planning. Strategic planning Air transportation. Airlines Competition. International competition Abu Bakar, Lailatul Fahmi Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar |
| title | Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar |
| title_full | Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar |
| title_fullStr | Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar |
| title_full_unstemmed | Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar |
| title_short | Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar |
| title_sort | tiger airways s strategies and competitive advantage lailatul fahmi abu bakar |
| topic | Planning. Business planning. Strategic planning Air transportation. Airlines Competition. International competition |
| url | https://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf |
| work_keys_str_mv | AT abubakarlailatulfahmi tigerairwayssstrategiesandcompetitiveadvantagelailatulfahmiabubakar |