The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
The purpose of this research is to study the influence of brand awareness, brand associations, perceived quality and brand loyalty towards brand equity of LEGOLAND Malaysia. LEGOLAND Malaysia faces new challenge in 2015 whereby the theme park has a dropping number of attendances. Apart from that, th...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25243/1/PPb_MIRA%20ELLIANA%20ZAINAL%20BM%20M%2015_5.pdf |