Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social i...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf |
| _version_ | 1796902091878301696 |
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| author | Miat, Mohd Aliff Farhan Farhan, Mohd Aliff |
| author_facet | Miat, Mohd Aliff Farhan Farhan, Mohd Aliff |
| author_sort | Miat, Mohd Aliff Farhan |
| collection | UITM |
| description | The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social influence and economic influence. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows. This study was conducted at Malacca which will specifically focus on student UiTM Malacca City Campus. In this study, 100 sets questionnaires had been distributed. All the respondents will be responding from the questionnaire that will provide to get the result on the purchase intention among young generation towards imitation products. All the four major of independent variable will be explained in the literature review and research framework. |
| first_indexed | 2024-03-06T01:59:44Z |
| format | Student Project |
| id | uitm.eprints-5326 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:59:44Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-53262019-10-25T02:54:01Z https://ir.uitm.edu.my/id/eprint/25326/ Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri Miat, Mohd Aliff Farhan Farhan, Mohd Aliff Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social influence and economic influence. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows. This study was conducted at Malacca which will specifically focus on student UiTM Malacca City Campus. In this study, 100 sets questionnaires had been distributed. All the respondents will be responding from the questionnaire that will provide to get the result on the purchase intention among young generation towards imitation products. All the four major of independent variable will be explained in the literature review and research framework. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. (2014) [Student Project] <http://terminalib.uitm.edu.my/25326.pdf> (Unpublished) |
| spellingShingle | Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Miat, Mohd Aliff Farhan Farhan, Mohd Aliff Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri |
| title | Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri |
| title_full | Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri |
| title_fullStr | Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri |
| title_full_unstemmed | Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri |
| title_short | Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri |
| title_sort | purchase intention among young generation towards imitation products mohd aliff farhan miat and nurzafirah mohd zamri |
| topic | Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf |
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