A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz
Helicopter charter business has been positive for the past few years in Malaysia . However, this potential business is still new and alien to the general public. Being one of the pioneers in this business, Guthrie Aviation Services Sdn. Bhd. (GASSB) faces several problems like any other local helico...
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| Format: | Student Project |
| Language: | English |
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1995
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| Online Access: | https://ir.uitm.edu.my/id/eprint/2534/1/2534.pdf |