The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25376/1/PPb_MOHD%20AZRUL%20SYAFIQ%20MOHD%20ZIKRI%20BM%20M%2010_5.pdf |