A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim
Cargosave (M) Sdn.Bhd. is one of the freight forwarding company which have corporatised two years ago. As a new company entered in this competitive industry, Cargosave face a problems in terms of their marketing. Thus, the objective of this thesis is to study the current marketing situation, made an...
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| Format: | Student Project |
| Language: | English |
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1993
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| Online Access: | https://ir.uitm.edu.my/id/eprint/2541/1/2541.pdf |