A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
The purpose for this research is to study the relationship between the countries of origin image towards the perception of brand equity of Malaysian. There were two independent variables which are macro country or origin image and micro country of origin image and one dependent variable which is the...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25483/1/PPb_MOHD%20NAGUIB%20AINUDDIN%20KAMALLUDIN%20BM%20M%2015_5.pdf |