A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotional tools contain five elements which are sales promotion, personal selling, advertising, direct marketing, and public relatio...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25616/1/PPb_MUHAMMAD%20FAIZAL%20SAMAT%20BM%20M%2011_5.pdf |