A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli

This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label d...

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Main Author: Zulkifli, Nor Zurina
Format: Thesis
Language:English
Published: 1998
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf
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author Zulkifli, Nor Zurina
author_facet Zulkifli, Nor Zurina
author_sort Zulkifli, Nor Zurina
collection UITM
description This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label detergents. The main objective of this study is to study on customer awareness of TOPS' private label detergents. Besides that this study also to know the successful of TOPS' private label detergents compare to others manufacturer's brand at TOPS Supermarket Shah Alam Mall. This study also to identify the type of customers that come to TOPS Supermarket and factors that influence them to purchase detergents and to give recommendations and suggestions for better promotion strategy to promote TOPS' private label detergents. The method used in this study are primary and secondary data collection. The primary data is through questionnaires while secondary data involved internal and external data collections.
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spelling uitm.eprints-5622021-09-02T02:34:05Z https://ir.uitm.edu.my/id/eprint/2562/ A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli Zulkifli, Nor Zurina Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations This project paper is about A STUDY ON CUSTOMER'S AWARENESS OF TOPS' PRIVATE LABEL OF DETERGENTS AT TOPS SUPERMARKET SHAH ALAM MALL. The main issue that has been identified are customers not aware of TOPS' private label detergents and also promotions towards TOPS' private label detergents. The main objective of this study is to study on customer awareness of TOPS' private label detergents. Besides that this study also to know the successful of TOPS' private label detergents compare to others manufacturer's brand at TOPS Supermarket Shah Alam Mall. This study also to identify the type of customers that come to TOPS Supermarket and factors that influence them to purchase detergents and to give recommendations and suggestions for better promotion strategy to promote TOPS' private label detergents. The method used in this study are primary and secondary data collection. The primary data is through questionnaires while secondary data involved internal and external data collections. 1998-10 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli. (1998) Degree thesis, thesis, Universiti Teknologi MARA.
spellingShingle Branding (Marketing)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Zulkifli, Nor Zurina
A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_full A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_fullStr A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_full_unstemmed A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_short A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli
title_sort study on customer s awareness of tops private label of detergents at tops supermarket shah alam mall nor zurina zulkifli
topic Branding (Marketing)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
url https://ir.uitm.edu.my/id/eprint/2562/1/2562.pdf
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