Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain
Tati Skincare products seem to be accepted as a fundamental component to satisfy female purchase intention. However, it has been often overlooked in cosmetics industries and satisfaction studies. The main objective of this study was to investigate the factor that influencing the female purchase inte...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25750/1/PPb_INTAN%20NADIRAH%20AHMAD%20ZAAIN%20BM%20M%2019_5.pdf |