Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam
The purpose for this study is to investigate the factors influencing selected Malaysian to purchase counterfeit products. To add, this study has comprised three independent variables which are brand image, price and social influence while the dependent variable is purchase intention towards counterf...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/25989/1/PPb_SHARMIMI%20SHUHADA%20CHE%20MOHD%20NIZAM%20BM%20M%2019_5.pdf |