Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun
Social media usage has now become an important aspect of consumers' lives. For businesses, using the social media as one of the promotional methods has also become an important facet in their marketing strategies. However, the lack of using social media for some companies to attract customers t...
| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Arshad Ayub Graduate Business School
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26197/1/PPm_SITI%20NURUL%20SURAYA%20MOHD%20YUSOFF%20AAGS%2018_5.pdf |