The role of Melaka Historical City Council (MHCC) in influencing international tourist motivation to visit Melaka for Melaka’s cultural tourism / Nurul Aida Abdul Rahim
In 2008, Melaka was awarded as one of World Heritage Site by UNESCO. With this award, it enables Malacca to use the award as leverage to boost its cultural tourism industry. Although Malacca is an important heritage site in Malaysia, but there is no much research being done to study the tourist’s be...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26373/1/26373.pdf |