A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh
This study explores the roles of societal development factors towards fast food consumption among employees in Sindora Berhad. The main purpose is to identify whether the societal development factors influence fast food consumption in Sindora Berhad. The study also had been conduct to inform the emp...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26387/1/26387.pdf |
| _version_ | 1796902308064264192 |
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| author | Mohd Salleh, Nurul Ain |
| author_facet | Mohd Salleh, Nurul Ain |
| author_sort | Mohd Salleh, Nurul Ain |
| collection | UITM |
| description | This study explores the roles of societal development factors towards fast food consumption among employees in Sindora Berhad. The main purpose is to identify whether the societal development factors influence fast food consumption in Sindora Berhad. The study also had been conduct to inform the employees the level of fast food consumption taken in the organization. The societal development factors were identified and measure through questions covering time constraints, new demographic, away-from-home eating habits and new consumer tastes and preferences in identifying fast food consumption level. |
| first_indexed | 2024-03-06T02:03:02Z |
| format | Student Project |
| id | uitm.eprints-6387 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:03:02Z |
| publishDate | 2011 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-63872020-06-01T01:35:05Z https://ir.uitm.edu.my/id/eprint/26387/ A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh Mohd Salleh, Nurul Ain Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nutrition. Foods and food supply Food service This study explores the roles of societal development factors towards fast food consumption among employees in Sindora Berhad. The main purpose is to identify whether the societal development factors influence fast food consumption in Sindora Berhad. The study also had been conduct to inform the employees the level of fast food consumption taken in the organization. The societal development factors were identified and measure through questions covering time constraints, new demographic, away-from-home eating habits and new consumer tastes and preferences in identifying fast food consumption level. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26387/1/26387.pdf A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh. (2011) [Student Project] <http://terminalib.uitm.edu.my/26387.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nutrition. Foods and food supply Food service Mohd Salleh, Nurul Ain A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh |
| title | A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh |
| title_full | A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh |
| title_fullStr | A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh |
| title_full_unstemmed | A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh |
| title_short | A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh |
| title_sort | review on fast food consumption behaviour in sindora berhad nurul ain mohd salleh |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nutrition. Foods and food supply Food service |
| url | https://ir.uitm.edu.my/id/eprint/26387/1/26387.pdf |
| work_keys_str_mv | AT mohdsallehnurulain areviewonfastfoodconsumptionbehaviourinsindoraberhadnurulainmohdsalleh AT mohdsallehnurulain reviewonfastfoodconsumptionbehaviourinsindoraberhadnurulainmohdsalleh |