Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descri...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26774/1/PPb_MOHD%20SHAHRUL%20AFFENDY%20SHARIB%20%20BM%20M%2016_5.pdf |