Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin
The recent development of a service quality dimensions provides a mechanism for hotel industry (budget hotel) to promote their accommodation. This quality dimensions concept known as SERVQUAL. They offer an approach to measured service quality of budget hotel and build relationship brand image of co...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26803/1/PPb_MUHAMMAD%20HASBULLAH%20HANIF%20TAJUDDIN%20BM%20M%2016_5.pdf |