The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol
This research explores the factors affecting the intention to purchase Halal fast-moving consumer goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB). A survey of the intention to purchase Halal fast-moving consumer goods (FMCG) was conducted to...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26901/1/PPb_NUR%20LIANA%20LATIF%20BM%20M%2016_5.pdf |
| _version_ | 1825736541262053376 |
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| author | Latif, Nur Liana Zainol, Nurul Farisya |
| author_facet | Latif, Nur Liana Zainol, Nurul Farisya |
| author_sort | Latif, Nur Liana |
| collection | UITM |
| description | This research explores the factors affecting the intention to purchase Halal fast-moving consumer goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB). A survey of the intention to purchase Halal fast-moving consumer goods (FMCG) was conducted to determine the factors that affect the intention to purchase Halal FMCG between Halal certification, personal societal perception and religious belief Felda Global Ventures Plantations Malaysia Sdn Bhd Kuala Lumpur. A total of 100 usable questionnaires were distributed and 82 were returned. The findings shows that the three (3) variables which are Halal certification, personal societal perception and religious belief were important in determining the factors affecting the intention to purchase Halal fast-moving consumer goods (FMCG), therefore, Felda Global Ventures Plantations Malaysia Sdn Bhd in Kuala Lumpur need to consider these factors and provide the best way to improve the intention to purchase Halal fast-moving consumer goods (FMCG). |
| first_indexed | 2024-03-06T02:04:22Z |
| format | Student Project |
| id | uitm.eprints-6901 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:04:22Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-69012020-04-08T13:13:54Z https://ir.uitm.edu.my/id/eprint/26901/ The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol Latif, Nur Liana Zainol, Nurul Farisya Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research explores the factors affecting the intention to purchase Halal fast-moving consumer goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB). A survey of the intention to purchase Halal fast-moving consumer goods (FMCG) was conducted to determine the factors that affect the intention to purchase Halal FMCG between Halal certification, personal societal perception and religious belief Felda Global Ventures Plantations Malaysia Sdn Bhd Kuala Lumpur. A total of 100 usable questionnaires were distributed and 82 were returned. The findings shows that the three (3) variables which are Halal certification, personal societal perception and religious belief were important in determining the factors affecting the intention to purchase Halal fast-moving consumer goods (FMCG), therefore, Felda Global Ventures Plantations Malaysia Sdn Bhd in Kuala Lumpur need to consider these factors and provide the best way to improve the intention to purchase Halal fast-moving consumer goods (FMCG). Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26901/1/PPb_NUR%20LIANA%20LATIF%20BM%20M%2016_5.pdf The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol. (2016) [Student Project] <http://terminalib.uitm.edu.my/26901.pdf> (Unpublished) |
| spellingShingle | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Latif, Nur Liana Zainol, Nurul Farisya The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol |
| title | The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol |
| title_full | The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol |
| title_fullStr | The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol |
| title_full_unstemmed | The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol |
| title_short | The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol |
| title_sort | factors affecting the intention to purchase halal fast moving consumer goods fmcg among muslim staff consumers in felda global ventures plantations malaysia sdn bhd fgvpmsb nur liana latif and nurul farisya zainol |
| topic | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/26901/1/PPb_NUR%20LIANA%20LATIF%20BM%20M%2016_5.pdf |
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