Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli
The primary objective of this study is to obtain the factors contribute to the decrease of sales performance in context of PERODUA for Sabah region. The study was conducted from the currently news, data of sales performance, and data of customer satisfaction of PERODUA. It is give inspiration for re...
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| Format: | Student Project |
| Language: | English |
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Perpustakaan Tun Abdul Razak UiTM Caw Sabah
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26927/1/PP_FAEROZH%20BIN%20MADLI%20BM%20S%2013_5.pdf |
| _version_ | 1796902405572395008 |
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| author | Madli, Faerozh |
| author_facet | Madli, Faerozh |
| author_sort | Madli, Faerozh |
| collection | UITM |
| description | The primary objective of this study is to obtain the factors contribute to the decrease of sales performance in context of PERODUA for Sabah region. The study was conducted from the currently news, data of sales performance, and data of customer satisfaction of PERODUA. It is give inspiration for researcher to study to obtain the data from the lenses of the PERODUA customer. For this purpose, 322 questionnaires were distributed, of which return in fully and very usable for data analysis. Survey results indicate that most of the customers not satisfy with elements of the price of PERODUA. This figure should enough for the management of PERODUA for investigate and research deeply for future marketing plan. The taken action was very important to make the PERODUA can compete very well in market and directly deliver better service that is from context of service and product to the customer. |
| first_indexed | 2024-03-06T02:04:27Z |
| format | Student Project |
| id | uitm.eprints-6927 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:04:27Z |
| publishDate | 2013 |
| publisher | Perpustakaan Tun Abdul Razak UiTM Caw Sabah |
| record_format | dspace |
| spelling | uitm.eprints-69272020-06-02T08:53:41Z https://ir.uitm.edu.my/id/eprint/26927/ Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli Madli, Faerozh Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations The primary objective of this study is to obtain the factors contribute to the decrease of sales performance in context of PERODUA for Sabah region. The study was conducted from the currently news, data of sales performance, and data of customer satisfaction of PERODUA. It is give inspiration for researcher to study to obtain the data from the lenses of the PERODUA customer. For this purpose, 322 questionnaires were distributed, of which return in fully and very usable for data analysis. Survey results indicate that most of the customers not satisfy with elements of the price of PERODUA. This figure should enough for the management of PERODUA for investigate and research deeply for future marketing plan. The taken action was very important to make the PERODUA can compete very well in market and directly deliver better service that is from context of service and product to the customer. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2013-01 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26927/1/PP_FAEROZH%20BIN%20MADLI%20BM%20S%2013_5.pdf Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli. (2013) [Student Project] (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Madli, Faerozh Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli |
| title | Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli |
| title_full | Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli |
| title_fullStr | Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli |
| title_full_unstemmed | Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli |
| title_short | Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli |
| title_sort | assessing satisfaction level among car purchaser in malaysia empirical study of perodua sabah region faerozh madli |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/26927/1/PP_FAEROZH%20BIN%20MADLI%20BM%20S%2013_5.pdf |
| work_keys_str_mv | AT madlifaerozh assessingsatisfactionlevelamongcarpurchaserinmalaysiaempiricalstudyofperoduasabahregionfaerozhmadli |