Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
The purpose of this study is to identify the most important factors when deciding on celebrity endorser and to investigate which celebrity that would be the most credible celebrity to endorse PERODUA’s advertisement. This study are involved PERODUA 's prospect and customer in Kota Kinabalu, by...
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| Format: | Student Project |
| Language: | English |
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Perpustakaan Tun Abdul Razak UiTM Caw Sabah
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26932/1/PP_IZZAH%20BINTI%20RAYNIE%20BM%20S%2013_5.pdf |