Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi

The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Pu...

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Bibliographic Details
Main Author: Abu Bakar Azmi, Nursyahirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf
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author Abu Bakar Azmi, Nursyahirah
author_facet Abu Bakar Azmi, Nursyahirah
author_sort Abu Bakar Azmi, Nursyahirah
collection UITM
description The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Puteh.
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spelling uitm.eprints-70262020-04-08T13:17:14Z https://ir.uitm.edu.my/id/eprint/27026/ Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi Abu Bakar Azmi, Nursyahirah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Puteh. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) [Student Project] <http://terminalib.uitm.edu.my/27026.pdf> (Unpublished)
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Abu Bakar Azmi, Nursyahirah
Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_full Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_fullStr Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_full_unstemmed Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_short Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_sort factors influence brand equity of qu puteh nursyahirah abu bakar azmi
topic Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
url https://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf
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