Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Pu...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf |
| _version_ | 1825736567382081536 |
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| author | Abu Bakar Azmi, Nursyahirah |
| author_facet | Abu Bakar Azmi, Nursyahirah |
| author_sort | Abu Bakar Azmi, Nursyahirah |
| collection | UITM |
| description | The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Puteh. |
| first_indexed | 2024-03-06T02:04:45Z |
| format | Student Project |
| id | uitm.eprints-7026 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:04:45Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-70262020-04-08T13:17:14Z https://ir.uitm.edu.my/id/eprint/27026/ Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi Abu Bakar Azmi, Nursyahirah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Puteh. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) [Student Project] <http://terminalib.uitm.edu.my/27026.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Abu Bakar Azmi, Nursyahirah Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi |
| title | Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi |
| title_full | Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi |
| title_fullStr | Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi |
| title_full_unstemmed | Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi |
| title_short | Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi |
| title_sort | factors influence brand equity of qu puteh nursyahirah abu bakar azmi |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf |
| work_keys_str_mv | AT abubakarazminursyahirah factorsinfluencebrandequityofquputehnursyahirahabubakarazmi |