| Summary: | This study is about to investigate what are the factor of retention among insurance agents in Prudential Assurance Malaysia Berhad (PAMB). The study only focuses towards the insurance agents rather than other kind of employees in the organization. This is because the agents are the most stressful, busy, and have unfixed working hour rather than other person in the workplace but they still retain in the organization. There are three independent variables in this research which is leadership, work life balance and training and development whereas the dependent variable is retention. This research will involve 82 of insurance agents which is the total population of insurance agent in Excellent Group in Prudential Assurance Malaysia Berhad (PAMB). The result from this study shows that training and development is the factor of retention for the insurance agents rather than other factor.
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