Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir

Corporate social responsibility (CSR) initiatives have experienced unprecedented growth in the last few years. In developing country like Malaysia, the importance of CSR has been recognized by most corporations to ensure long-term business success. CSR can be adopted within company’s policies, strat...

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Main Author: Prima Nasir, Nadia
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/27399/1/PPb_NADIA%20PRIMA%20NASIR%20BM%20M%2010_5.pdf
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author Prima Nasir, Nadia
author_facet Prima Nasir, Nadia
author_sort Prima Nasir, Nadia
collection UITM
description Corporate social responsibility (CSR) initiatives have experienced unprecedented growth in the last few years. In developing country like Malaysia, the importance of CSR has been recognized by most corporations to ensure long-term business success. CSR can be adopted within company’s policies, strategies, program and commitments toward social and environment. By having social responsibilities, suppliers, business associates and customers would have more confidence in the organization and therefore, increased in sales and lead to profit maximization. The main objectives of this report are to understand the reason and the impact from the implementation of Corporate Social Responsibility activities in Standard Chartered Bank. The research methodology used to gather the information is by using primary data and secondary data.
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spelling uitm.eprints-73992020-04-13T05:28:21Z https://ir.uitm.edu.my/id/eprint/27399/ Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir Prima Nasir, Nadia Management. Industrial Management Social responsibility of business. Social entrepreneurship Corporate social responsibility (CSR) initiatives have experienced unprecedented growth in the last few years. In developing country like Malaysia, the importance of CSR has been recognized by most corporations to ensure long-term business success. CSR can be adopted within company’s policies, strategies, program and commitments toward social and environment. By having social responsibilities, suppliers, business associates and customers would have more confidence in the organization and therefore, increased in sales and lead to profit maximization. The main objectives of this report are to understand the reason and the impact from the implementation of Corporate Social Responsibility activities in Standard Chartered Bank. The research methodology used to gather the information is by using primary data and secondary data. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27399/1/PPb_NADIA%20PRIMA%20NASIR%20BM%20M%2010_5.pdf Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir. (2010) [Student Project] <http://terminalib.uitm.edu.my/27399.pdf> (Unpublished)
spellingShingle Management. Industrial Management
Social responsibility of business. Social entrepreneurship
Prima Nasir, Nadia
Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir
title Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir
title_full Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir
title_fullStr Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir
title_full_unstemmed Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir
title_short Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir
title_sort corporate social responsibility the impact of corporate community investment on standard chartered bank scb nadia prima nasir
topic Management. Industrial Management
Social responsibility of business. Social entrepreneurship
url https://ir.uitm.edu.my/id/eprint/27399/1/PPb_NADIA%20PRIMA%20NASIR%20BM%20M%2010_5.pdf
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