The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
The objective of this study was to examine the influence of online advertising in enhancing consumer purchase intention. The technology acceptance model and the theory of reasoned action were employed to develop the conceptual framework. Four factors, website design effectiveness, website security a...
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| Formato: | Student Project |
| Idioma: | English |
| Publicado em: |
Faculty of Business and Management
2015
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| Acesso em linha: | https://ir.uitm.edu.my/id/eprint/27454/1/PPb_NATASSYA%20MUHAMMAD%20REDZA%20BM%20M%2015_5.pdf |