A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi
The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of security, trust, usability and customer purchasing decision. The respondents were 100 employers and workers around Selangor and Malacca. The fi...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27489/1/PPb_NOOR%20AMIRAH%20SARIMON%20BM%20M%2014_5.pdf |