Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak

This research is to study about factor influencing the customer awareness towards Sime Darby foods product on business market. The study was conducted in one of the largest plantation company in the world company which is, Sime Darby Berhad, specifically in Sime Darby Plantation marketing department...

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Bibliographic Details
Main Author: Ishak, Norzi
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/27675/1/PPb_NORZI%20%20ISHAK%20BM%20M%2008_5.pdf
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author Ishak, Norzi
author_facet Ishak, Norzi
author_sort Ishak, Norzi
collection UITM
description This research is to study about factor influencing the customer awareness towards Sime Darby foods product on business market. The study was conducted in one of the largest plantation company in the world company which is, Sime Darby Berhad, specifically in Sime Darby Plantation marketing department. This research is to identify the solutions that faced by Sime Darby Plantation. The main problem faced is low customer awareness regarding the Sime Darby foods products that lead to difficulties in selling products that will affect the sales performance. Due to the problems, there are certain circumstances why the research objective was developed. First, is to examine the influence of promotion towards customer awareness. Second is to access the influence of brand name towards customer awareness Third objectives is to study the influence of staff attitude towards customer awareness and the last objective is to determine the influence of customer buying behavior towards customer awareness. The findings of the research state that all the variables, promotion, brand name, staff’s attitude and customer buying behaviour have a strong relationship with customer awareness and lead to the successful of sales. Overall, based on the findings, there are several recommendations that have been suggested in order to help or to improve the organization.
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spelling uitm.eprints-76752020-04-21T03:28:25Z https://ir.uitm.edu.my/id/eprint/27675/ Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak Ishak, Norzi Awareness Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research is to study about factor influencing the customer awareness towards Sime Darby foods product on business market. The study was conducted in one of the largest plantation company in the world company which is, Sime Darby Berhad, specifically in Sime Darby Plantation marketing department. This research is to identify the solutions that faced by Sime Darby Plantation. The main problem faced is low customer awareness regarding the Sime Darby foods products that lead to difficulties in selling products that will affect the sales performance. Due to the problems, there are certain circumstances why the research objective was developed. First, is to examine the influence of promotion towards customer awareness. Second is to access the influence of brand name towards customer awareness Third objectives is to study the influence of staff attitude towards customer awareness and the last objective is to determine the influence of customer buying behavior towards customer awareness. The findings of the research state that all the variables, promotion, brand name, staff’s attitude and customer buying behaviour have a strong relationship with customer awareness and lead to the successful of sales. Overall, based on the findings, there are several recommendations that have been suggested in order to help or to improve the organization. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27675/1/PPb_NORZI%20%20ISHAK%20BM%20M%2008_5.pdf Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak. (2008) [Student Project] (Unpublished)
spellingShingle Awareness
Food industry and trade. Halal food industry. Certification
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Ishak, Norzi
Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak
title Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak
title_full Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak
title_fullStr Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak
title_full_unstemmed Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak
title_short Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak
title_sort sime darby plantation a study on factors influencing the customer awareness towards sime darby foods product norzi ishak
topic Awareness
Food industry and trade. Halal food industry. Certification
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
url https://ir.uitm.edu.my/id/eprint/27675/1/PPb_NORZI%20%20ISHAK%20BM%20M%2008_5.pdf
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