A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin
Marketing is an element that very important to ensure the successful of a financial institution. This is related to the promotional mix that is including advertising, sales promotion, personal selling and public relation. The promotions are important elements in a financial institution to gain profi...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27737/1/PPb_NORZILLA%20MOHAMMAD%20ARIPIN%20BM%20M%2011_5.pdf |