| Summary: | This paper examines online buy, sell, and hold recommendations provided by brokerage analysts in post dot-com bubble burst in Malaysia which has created the Multimedia Super Corridor. The results reveal significant value added factor of the online recommendations on stocks’ abnormal returns particularly on the release day. However, the very short-lived returns did not
continue through the incorporation period. Quarterly results of the firms
appear to be the most frequent rationale attributed for a recommendation
made by the analysts. We suggest that brokerage customers capitalise on the
advancement of information and communication technologies in their financial
decisions making. For the financial services firms, the online services would
be better integrated as part of the marketing strategies in enhancing customer
satisfaction.
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