Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi
This research paper is a partial requirement for the fulfilment of BBA (Hons) Marketing which the title of the research is “FACTOR THAT INFLUENCE THE PURCHASEINTENSITY”. The objective of the study conducted is to determine the important factor that influence purchase intensity of the pirated product...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28182/1/PPb_NORANISHA%20JAMALUDIN%20BM%20M%2013_5.pdf |