Study on customer satisfaction towards after-sales service by Mercedes-Benz Malaysia / Norain Karim

These days all organizations are realizing the significant of customer-centered philosophies. One of the key challenges of them is how they manage service quality, which holds a great important to customer satisfaction. The purpose of this research was to gain a better understanding of the service q...

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Bibliographic Details
Main Author: Karim, Norain
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/28207/1/PPb_NORAIN%20KARIM%20BM%20M%2011_5.pdf

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