Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali
This research was conducted to explore the marketing tool which is the Effectiveness Advertising towards Brand Recall. The population of this research was among the staff of Malaysian Agricultural Research and Development Institute (MARDI) and Radio TelevisyenMalaysia (RTM) Angkasapuri. Researcher a...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28351/1/PPb_NOORSYAZWANI%20AZRI%20%20ZULKIFLI%20BM%20M%2013_5.pdf |
| _version_ | 1825736830542151680 |
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| author | Azri Zulkifli, Noorsyazwani Mohamad Razali, Anisah |
| author_facet | Azri Zulkifli, Noorsyazwani Mohamad Razali, Anisah |
| author_sort | Azri Zulkifli, Noorsyazwani |
| collection | UITM |
| description | This research was conducted to explore the marketing tool which is the Effectiveness Advertising towards Brand Recall. The population of this research was among the staff of Malaysian Agricultural Research and Development Institute (MARDI) and Radio TelevisyenMalaysia (RTM) Angkasapuri. Researcher and only 150 respondents were chosen by using simple random sampling. This research will be analyzed and examined by using three major independent variables which are advertising frequency, advertising type, and product involvement. Type of analysis in this research involves Pearson correlation, and multiple regression analysis. The result found that there is a significant relationship between independent variables towards the brand recall amongst staffs in MARDI Headquarter and Radio Televisyen Malaysia (RTM). |
| first_indexed | 2024-03-06T02:08:50Z |
| format | Student Project |
| id | uitm.eprints-8351 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:08:50Z |
| publishDate | 2013 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-83512024-02-13T14:12:05Z https://ir.uitm.edu.my/id/eprint/28351/ Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali Azri Zulkifli, Noorsyazwani Mohamad Razali, Anisah Branding (Marketing) Advertising Theory. Relation to other subjects This research was conducted to explore the marketing tool which is the Effectiveness Advertising towards Brand Recall. The population of this research was among the staff of Malaysian Agricultural Research and Development Institute (MARDI) and Radio TelevisyenMalaysia (RTM) Angkasapuri. Researcher and only 150 respondents were chosen by using simple random sampling. This research will be analyzed and examined by using three major independent variables which are advertising frequency, advertising type, and product involvement. Type of analysis in this research involves Pearson correlation, and multiple regression analysis. The result found that there is a significant relationship between independent variables towards the brand recall amongst staffs in MARDI Headquarter and Radio Televisyen Malaysia (RTM). Faculty of Business and Management 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28351/1/PPb_NOORSYAZWANI%20AZRI%20%20ZULKIFLI%20BM%20M%2013_5.pdf Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] <http://terminalib.uitm.edu.my/28351.pdf> (Unpublished) |
| spellingShingle | Branding (Marketing) Advertising Theory. Relation to other subjects Azri Zulkifli, Noorsyazwani Mohamad Razali, Anisah Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali |
| title | Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali |
| title_full | Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali |
| title_fullStr | Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali |
| title_full_unstemmed | Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali |
| title_short | Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali |
| title_sort | exploring the effectiveness of advertising towards brand recall noorsyazwani azri zulkifli and anisah mohamad razali |
| topic | Branding (Marketing) Advertising Theory. Relation to other subjects |
| url | https://ir.uitm.edu.my/id/eprint/28351/1/PPb_NOORSYAZWANI%20AZRI%20%20ZULKIFLI%20BM%20M%2013_5.pdf |
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