Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin
In Malaysia, the demand of Halal cosmetics and personal care products are growing rapidly. However, there are only few Halal cosmetics brand with Halal certification in the Malaysia cosmetics market. Therefore, this study is seeks to examine the determinants affecting the usage of Halal cosmetics am...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28484/1/PPb_ANIS%20ADILAH%20AMINUDIN%20BM%20M%2020_5.pdf |
| _version_ | 1796902709008269312 |
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| author | Aminudin, Anis Adilah |
| author_facet | Aminudin, Anis Adilah |
| author_sort | Aminudin, Anis Adilah |
| collection | UITM |
| description | In Malaysia, the demand of Halal cosmetics and personal care products are growing rapidly. However, there are only few Halal cosmetics brand with Halal certification in the Malaysia cosmetics market. Therefore, this study is seeks to examine the determinants affecting the usage of Halal cosmetics among millennial in Melaka. The independent variable that been examined in this study are awareness and understanding, perceived attributes of innovation, product characteristics and social influence. The data were collected from 216 respondents by using convenience sampling. The findings of this project paper indicate that two independent variables which are product characteristic and social influence have significant relationship with the usage of Halal cosmetics among millennial in Melaka. The outcomes can be useful to several parties such as government, cosmetics company, the future researcher to ensure that sector of Halal cosmetics and personal care can be expand successfully in Malaysia. |
| first_indexed | 2024-03-06T02:09:13Z |
| format | Student Project |
| id | uitm.eprints-8484 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:09:13Z |
| publishDate | 2020 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-84842020-02-28T08:05:00Z https://ir.uitm.edu.my/id/eprint/28484/ Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin Aminudin, Anis Adilah Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics In Malaysia, the demand of Halal cosmetics and personal care products are growing rapidly. However, there are only few Halal cosmetics brand with Halal certification in the Malaysia cosmetics market. Therefore, this study is seeks to examine the determinants affecting the usage of Halal cosmetics among millennial in Melaka. The independent variable that been examined in this study are awareness and understanding, perceived attributes of innovation, product characteristics and social influence. The data were collected from 216 respondents by using convenience sampling. The findings of this project paper indicate that two independent variables which are product characteristic and social influence have significant relationship with the usage of Halal cosmetics among millennial in Melaka. The outcomes can be useful to several parties such as government, cosmetics company, the future researcher to ensure that sector of Halal cosmetics and personal care can be expand successfully in Malaysia. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28484/1/PPb_ANIS%20ADILAH%20AMINUDIN%20BM%20M%2020_5.pdf Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin. (2020) [Student Project] <http://terminalib.uitm.edu.my/28484.pdf> (Unpublished) |
| spellingShingle | Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics Aminudin, Anis Adilah Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin |
| title | Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin |
| title_full | Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin |
| title_fullStr | Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin |
| title_full_unstemmed | Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin |
| title_short | Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin |
| title_sort | deteminants affecting the usage of halal cosmetics among millennial in melaka anis adilah aminudin |
| topic | Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics |
| url | https://ir.uitm.edu.my/id/eprint/28484/1/PPb_ANIS%20ADILAH%20AMINUDIN%20BM%20M%2020_5.pdf |
| work_keys_str_mv | AT aminudinanisadilah deteminantsaffectingtheusageofhalalcosmeticsamongmillennialinmelakaanisadilahaminudin |